Let’s keep to the truth and call a spade what it is and it’s not a big spoon. To blog consistently and to publish engaging top quality posts is hard work, don’t let anyone fool you.
It consumes time and energy to keep churning out those posts, but there are simple, effective ways to manage the process and to create that much-needed space so that you don’t feel overwhelmed.
Make a posting schedule and stick to it
You will often have spontaneous posts but to create achievable blogging goals, a publishing calendar gives you control of your processes. Without a schedule, you will find it difficult to keep track of what you are supposed to be doing and when. Scheduling makes a lot of difference.
Plan your time
Pick the time when you are most productive and use it to your advantage. I find that working early in the morning when others are still asleep works better for me.
It’s amazing how much work I get done in the space of an hour or two. Responding to emails and comments csould be scheduled to give you some breathing space. Trying to respond to emails and comments as soon as they come in is one sure way to make you feel harassed and run off your feet.
Create a long list of your post ideas
As the ideas come to you, note them down. You could start writing the posts and flesh them out gradually if they are lengthy posts.
At present, I have close to a hundred unfinished posts in my draft and this approach helps me tremendously on days that my inspiration tank is running low or on days that I’m short on time.
Create Your Work In Batches
Creating posts that fall under similar category saves lots of time. For instance, instead of switching from one post to a different post that addresses unrelated topics, I choose a slot in my schedule to focus on creating several posts that share the same framework. This way, I’m in the zone – thinking of the same subject. Knowing where I’m headed makes the work faster.
Mix your content
Since you can’t afford to create bumper in-depth posts each time, mix your publications with short posts, videos, photographs, infographics, podcasts etc.
Repurpose old content
Find those gems in your old content and slap on some good polish. Curate, snip, snap and put it into a new shape to be republished.
Automate your actionable’s
You can automate your posts to publish at a certain period. WordPress provides calendar settings where you can schedule your publishing time.
You can also explore prewriting emails for repeated response – though I’ve never tried this before it’s something I am looking at to help with the deluge of daily emails.
Batch your work. You can create weekly content on similar tasks on the same day and have them ready to publish
Outsource your work
There are virtual assistants as well as freelance agents who offer quality content at reasonable rates when it’s necessary to use them.
Blogging on regular basis need not be stressful. The rules are more fluid than we make them out to be, so it’s time to quit stressing over the attempt to measure up to impossible standards. I hope these tips are useful. What are your coping mechanisms?