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Online Branding For Success
In this age, online branding is what people see when they search your name. Online branding is the equivalent of traditional ‘Dress for Success or Dress As You Want To Be Addressed.’
You won’t turn up for an interview or that important meeting in your hair bonnet, scruffy bum shorts and cut off T-shirt likewise, your online abode shouldn’t look like a dumping site for rejected literal vomit.
First impressions do count. Google is at everybody’s fingertips and anybody who Google’s you or takes the time to visit your site is a potential investor – maybe as a reader, partner, book buyer, agent, publisher etc.
With all the challenges and variables connected to online success, your personal branding is the one thing that’s totally under your control which you must harness to your advantage.
Maintain a consistent branding across the social media platforms that you use. This shows your professionalism, your confidence in yourself as an author and in your creativity. Your site is your strategic piece of online real estate that must be a hub for your online presence.
When you Google your name and ‘author,’ your website should pop up in the search result, followed by your social media profiles and your books on Amazon, Smashwords or Goodreads – if you are published.
If someone clicks on those links do they lead to your profile? Are your profiles consistent? Do they look professional?
Use same author photo or logo across board your social platforms
Create similar descriptions or about you.
Maintain similar, readable fonts and colours that are easy on the eyes.
Can someone read your profile on mobile devices?
Keep your graphics minimal. Simple and classy trumps messy and over zealous.
Maintain your platforms branding with periodic audits.
Keep your writing stellar.
Remember that the image you project is what the reader takes away.