Brand For Success – Blog and Writing Tips

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Online branding, branding, social media, website, online, blogging, writing,

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Online Branding For Success

In this age, online branding is what people see when they search your name. Online branding is the equivalent of traditional ‘Dress for Success or Dress As You Want To Be Addressed.’

You won’t turn up for an interview or that important meeting in your hair bonnet, scruffy bum shorts and cut off T-shirt likewise, your online abode shouldn’t look like a dumping site for rejected literal vomit.

First impressions do count. Google is at everybody’s fingertips and anybody who Google’s you or takes the time to visit your site is a potential investor – maybe as a reader, partner, book buyer, agent, publisher etc.

With all the challenges and variables connected to online success, your personal branding is the one thing that’s totally under your control which you must harness to your advantage.

Maintain a consistent branding across the social media platforms that you use. This shows your professionalism, your confidence in yourself as an author and in your creativity. Your site is your strategic piece of online real estate that must be a hub for your online presence.

When you Google your name and ‘author,’ your website should pop up in the search result, followed by your social media profiles and your books on Amazon, Smashwords or Goodreads – if you are published.

If someone clicks on those links do they lead to your profile? Are your profiles consistent? Do they look professional?



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Use same author photo or logo across board your social platforms

Create similar descriptions or about you.

Maintain similar, readable fonts and colours that are easy on the eyes.

Can someone read your profile on mobile devices?

Keep your graphics minimal. Simple and classy trumps messy and over zealous.

Maintain your platforms branding with periodic audits.

Keep your writing stellar.

Remember that the image you project is what the reader takes away.

 

I am Jacqueline Oby-Ikocha. A freelance writer, author and serial blogger. I am a passionate life enthusiast, a peoples' person who loves to read, write and tell stories. I love the art of photography and how a single image tells many stories. My driving objective is not only to achieve my creative goals and full potentials but to hopefully serve and inspire others who are equally on the same quest as I. Connect with me on social media. I would love to hear from you.

3 Comments

  1. Reply

    I have been using the same picture across social media and blog site without knowing I was doing the right thing. These tips are effective, thanks for sharing.

  2. Reply

    Very good points here! I have ‘studied’ on this for 3 or 4 yrs off and on hoping One day to join on to more than just hobby blogging. I still have this goal, so I learn what i can through my pals that are doing it like you! Thanks for sharing!

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