Why I Chose WP Engine. Grab Super Cool Hack For Deep Discounts

WP Engine, Web Hosting, Web Solutions,Customer Service, Discounts, Hacks, Migration, Site Set Up, Support, Security, Backups, Plugins, Fast Responsive site

Let’s talk about WP Engine 

You have been contemplating starting a blog or moving from managed hosting to self-hosting, but with the plethora of web hosting services out there, you are still debating your choices.

If you are like me you probably spend days, weeks, and months thinking, comparing notes and analyzing the different set-ups that are out there, that you probably end up cross-eyed and confused from reading so many articles on competing services.

Yes, it’s important to do your research, but at times, over-thinking a process could kill enthusiasm and inspiration. I nosed around a bit, read as many articles as my brain cells could accommodate, asked questions from users about their experience with the different services before I made my decision.

A Brief Outline of Things to Consider When Choosing a Web Hosting Provider

WP Engine, Web Hosting, Web Solutions,Customer Service, Discounts, Hacks, Migration, Site Set Up, Support, Security, Backups, Plugins, Fast Responsive site

What’s your plan for your site?

Not all web hosts are right for every customer. Before you venture off to look for hosting provider, take an in-depth look at what your plans are for your site. Some bloggers start with just the need for a space to write and to share their creativity, naturally, as time goes on, the need to maximize one’s blog arises, therefore, it’s worthwhile to take that little time to map a chart of what you want before you go shopping for hosting services.


This is the part that most of us look at before making a choice, but cost shouldn’t be the main driving factor. Some providers offer great shared plans but don’t have the solutions and capacity for a growing business, while some are best suited for big enterprises and are not tailored to fit small start-ups.

Always bear in mind that we get what we pay for and grabbing the cheapest offer that’s available is not the smartest idea or move for you. Some of these hosting services that offer the barest minimum charge – like $1.99 or thereabouts usually fall short in hardware and support.

If you plan to have an e-commerce site, post videos, podcasts, photographs, rich content etc, going for the cheapest plan would probably frustrate your efforts. You’ll probably spend more time dealing with downtime or loading issues than you would like when you choose a hosting plan that might not offer the RAM, space and processing power that installing these things would need.

Area of Specialty and Support

Check out the features of the web hosting provider, what are their areas of specialty and ability? What makes them special? Are there any extra incentives that you would get from using their services such as prompt and regular data backup. What kind of machines are they operating on? Even if you are not a technically astute person, when you read reviews you would know if the host uses top of the line process and services. You could always engage them in a chat or email exchange to understand if they are the right fit for your business.

I would recommend that you look out particularly for things like; speed, uptime, and support, by far the most important aspect in my opinion.

Not all the big names are best tailored for your needs

This is where a good number of people get caught by all the dazzle. Most of the big name companies have built their brand and gained their success over time that they tend to slack off and due to the fact that they are well-known, it’s easy to forget to check their suitability for your business that one ends up with poor customer service and experience.

What are other people saying?

Ask other users in your niche for recommendations on what works for them. Read other third-party reviews online to help you make an informed decision. On the other hand, you could ask the providers that you are looking at the questions you would like answered. This will certainly give you an idea of their professionalism and customer support. Put everything that you found out in a balanced perspective.

Here are the reasons why I chose WP Engine

After much consideration and enough nosing around, I made my decision to go with WP Engine based on various parameters.

I got a listening ear from customer service

Before signing up with them, I sent out inquiries to different web hosting services and out of all, WP Engine got back to me promptly, directed me to their 24/7 chat support services where I bounced off questions with an assistant. I totally loved that feel that there’s someone paying attention to my needs. It corroborated many other reviews  that I had read out there.

The Plan and The Cost

The plans that they have to offer is a few dollars more than some other providers that I compared it with, but putting everything in perspective, that I would I have room to grow from small to large enterprise, their regular upgrades, backup, support, speed and the thought of owning a hack proof website, spending that few more dollars that I would probably spend on bars of chocolate or a drink didn’t seem too much. Besides, you get a discount when you go through referral or promotions. Remember that excellent hardware and service is not cheap.

Money back guarantee if I wasn’t satisfied

Yes, knowing that I had a 60 days money back guarantee made me feel comfortable enough to give it a go and its way past 60 days and I am a satisfied customer.

Earn up to $7500 for one sale!

Their Promise

What they have on offer is a seller for me. WP Engine is a VIP WordPress hosting service and in my opinion, the best WordPress hosting for your website. Their hosting service offers excellent uptime, top-notch security, fast and robust servers, automatic security updates, daily backups, excellent customer service that makes you feel appreciated, and a one-click staging area and restore system that takes away a lot of technical hassles especially for tech-challenged people like me.

A fat slice of the incentives.

Based on the fact that I’m interested in affiliate marketing, I am on the lookout to partner with credible services that offer sensible commissions and WP Engine offers industry leading payouts of $200 per new customer referred by you. There are several incentives worth looking at. Their commissions are generous and this can help you to increase your revenue from your site and over time, your earnings pay for the cost of setting up your site, so to me, it’s a win/win situation.

In Summary and My Experience so far

I am completely a huge fan of WP Engine and would recommend it 100% to anyone. Naturally, there are pros and cons to every service out there and based on my experience so far, their pros far outweigh any cons, besides I haven’t had any downsides yet. Two weeks ago that I installed a plugin and got an immediate notification from WP Engine that the plugin was not good for my system as well as a list of recommended plugins that I could use. I like the idea that I’m not in the dark, stumbling around by myself and probably making costly mistakes. If you are looking to migrate your site or to set up a new website,

If you are looking to migrate your site at the speed of light or to set up a new website, quit worrying and choose a WordPress focused, hassle free helping hand. Let WP Engine handle your WordPress site.

Here’s a big announcement. WP Engine has a Special Sales Scoop Cheat Code now that’s worth taking advantage of. It offers you a get 4 months free on annual plans (20% off first payment on monthly plans) – no coupon necessary!

Click this Link to activate the code and enter the following code using arrows and letters on your keyboard when you get to WP Engine website. Offer expires midnight 31/10/2016.

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*Hint* – be sure to leave your sound on and watch the magic happen at checkout!

Go ahead and give it a try. You’ll be glad you did.
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Blog Bytes – Useful Top Tips 2

Blog, Top Tips, Sharing, Knowledge, Growth, Information, Learning, Generosity, Resource, Solutions, Encouragement

Be Generous With Your Knowledge

Share what you know and open up your mind to learn from others as well. It’s a two-way traffic; to teach and to learn.

Hoarding useful information won’t make you any wiser or richer. Some bloggers are often afraid of sharing enriching information out of fear that others may overtake them when they give out what they consider their secret ammunition.

Make yourself and your blog a resource place that others would refer to. Be forthcoming with solutions when you know them. People are more attracted to those they feel would teach them or lend them the inspiration to get where they want to go.

For more blog top tips, check this link.

50 Blog Post Ideas and Activities to Beat The Bloggers Block.

Blog Post Ideas, Activities, Beat Bloggers Block, Photography, Writing, Info-graphics, Google Trends, Inspiration, Motivation

So you’ve started a blog, but coming up with fresh ideas to publish is a challenge? You are certainly not alone. It’s a challenge that most bloggers face especially given the fact the for your blog to succeed, great content matters.

Without engaging content, you will not keep your audience’s attention and this ultimately leads to blog dormancy and failure.

Based on my experience of as an author of a blog that has run for only 18 months and in that short while, has over 1,800 published and well-received posts, I’ve compiled a help list of blog post ideas and activities that you can bookmark and refer to as often as you need to and this list is more than enough to keep you busy for a while depending on your publishing frequency.

Now, let’s quickly go through them.

50 Things To Do

#1. Share your experience

If someone is starting out in your field of interest, what top advice would  you offer them? Create a series where you document your learnings with the world of WordPress. This helps you to keep an eye on how far you’ve come and to keep up your focus. Your story could inspire others.

#2. Have you created a resource post lately?

It could be a simple checklist of resources that you use and people like checklists that they can quickly run through.

#3. Are there helpful books that you would recommend?Blog Post Ideas, Activities, Beat Bloggers Block, Photography, Writing, Info-graphics, Google Trends, Inspiration, Motivation

You’ve read some awesome books that changed your views, totally inspired you to become a better you, or made your laugh out loud etc. Others might find it interesting as well.

#4. Write a post that themes around a holiday season.

Yes, we love holidays and part of blogging is also to make emotional connections with your readers. It could be a little story on how you couldn’t blog because you chose to spend more time with family and recommendations on how to get past those days that you are unable to blog.

#5. Writing Marketing Tips that have worked for you

We all search for new ways each day on how to improve on our habits profitably. Sharing your ideas and tips is never a bad idea.

#6. Write a how to start a project post for a beginner

This could be on your photography, writing, e-commerce, becoming an artist, the list is endless.

#7. Networking advice post

What social mediums work for you? How you’ve managed the multiple medias out there? What would you recommend to others?

#8. Writer a common Mistakes post

What are the common mistakes that you’ve observed in your niche? What possible solution would you suggest?

#9. Create a Blog Series

If a blog topic is a long one, consider expanding it by breaking down into series. For instance, I break my Writers tips series into little digestible bits, because there are loads of tips to write about.

#10 Write a Customer Appreciation Post

Appreciating those who support you now and again through a form of mention is a great idea. People love being appreciated.

#11. Is there something you wish others would blog more about?

Throw it out into the open.

#12. Review products, films, services and write a concise review.

#13. Create a list of influential people to follow in your niche.

Include a brief description of who they are and their social links for others to check them out.

#14. Create pick of the week for your readers

Outline the best posts you read during the week and what got your attention and why you consider them valuable.

#15. Interview someone interesting in your niche

Familiarize with other bloggers who you could interview and mine their thoughts for ideas.

#16. Work with others

Invite your readers to share a guest post or tip post and offer to write guest posts.

#17. Share a workload management post

In this time of super stress, people appreciate posts that help them to get better organized.

#18. Share vibrant photos

Images attract viewers. From time to time use a photo that grabs attention.PicsArt_09-02-09.27.03[1]

#19. Produce and publish your artwork, painting etc.

Showing off your portfolio online is also a gateway for an artist or budding artist to showcase their talent.

#20. Write a Best of Post

A post that pulls the best of  the blog posts you’ve published over a period.

#21. Write a freebie post

Freebies are delightful. Use a blog post to draw your audience to giveaways.

#22. What are the best apps you use online/offline?

Write a post and introduce these apps to your audience.

#23. Write a ‘what not to do’ post

Based on your blogging experience, share those things that you would hesitate to repeat.

#24. Write a recap of a free or not free webinar, training, workshop that you attended.

#25. Do you know some marketing secrets?

Blog about it.

#26. Create an event for your blog and invite others

Blog hops, meet, and greets are social networking tools that would drive traffic to your site and well as creating an atmosphere for bloggers to get to know themselves better.

#27. Create a newsletter

Weekly or bi-monthly, whichever works better for you.

#28. Create a crowdsourced post

Ask 10, 20, 30 or more influencers to answer a single question, pool their response into one post accrediting their contribution to each of them with their vital links.

#29. Write a well-researched post on a trending topic in your niche.

This might take the time to create a comprehensive post, but it’s worth the effort at the end of the day.

#30. Create a Definition Post.

These are posts that define aspects of your niche and educates your audience.

#31. Create your own 20, 50, 100 list post of blog post ideas.

#32. Write an A-Z post.

For example A-Z of setting up a blog, photography, writing a book etc.

#33. If you want to mix up things, try vlogging or podcast and share with your audience.

#34. Create your cheat sheets that they could bookmark, download or print out.

make money blogging, create quality content, gain readership, networking, income streams, revenue, monetizing, launch blog#35. Create info-graphics, charts or graphs that break down the information in a quick, visual way.

#36. Write about your worst blog posts and why you think they tanked.

#37. Provide useful templates of some kind – finance, business plan, calendar etc

#38. Repurpose an old post and republish.

When you started out publishing your posts, there are chances that you’ve got some gems in your primary articles that barely saw the light of the day. Now that you’ve got some readers, repurposing them might be a great idea.

#39. Reveal your blogging schedule.

Do you blog full-time or part-time? How are you able to balance other aspects of your life and your passion?

#40. Blog your book, chapter by chapter as you write.

This helps you to write the book faster because you are committed to blogging about it.

#41. Make a list of your favourite quotes from influential people. What do you find inspiring about them?

What do you find inspiring about them?

#42 Share what keeps you motivated as a blogger

People love to learn how others keep inspired and motivated. Contribute your own motivating thoughts.

#43. What are your best WordPress plugins?

Share your opinion

#44. Showcase your photography equipment

Share its ups and downs, how it’s served you, your recommendations etc

#45 Make a wish list for your blogging space and future

#46. Use your reader’s comments as an inspiration

#47. Write a how to care for your gadgets post.

#48. Ask your audience what they want. You can also take a poll/survey

#49. Write a post on how you came up with the name for your blog

 Was it for practical or sentimental reasons?

Blog Post Ideas, Activities, Beat Bloggers Block, Photography, Writing, Info-graphics, Google Trends, Inspiration, Motivation

#50. Use keywords as inspiration.

When your creative juice runs dry, you could find inspiration through Google Trends by using keywords in your niche. It’s a tool that uses search facts to decide how many times a word or phrase is used in a given period. This way, you know what’s now trending on a particular subject, that you type in. Pretty effective and easy tool to use.

Hopefully, these ideas that you could tweak to suit your purpose will keep you busy for some time. However, remember that whatever you blog about, enjoy the process and let it be something you are passionate about, that way your inspiration will not wane easily. Have fun

If you’ve found this post useful do let us know in the comments below and please, stay tuned for more blog post ideas.

Blog Bytes – Useful Top Tips

Blog Top Tips, Subscription base, Appreciating Readers, Networking, Engaging Readers, Blog Growth, Traffic, Success, Value

Appreciate Your Existing Readers

In the haste to grow their subscription base, many bloggers become obsessively compulsive in their focus to finding new readers that they neglect to appreciate and properly engage with the existing ones’.

Growing one’s blog is of paramount importance, however, the failure to show appropriate value to your present audience will eventually lead to losing their attention.

As a matter of fact, your existing readers play a huge role in helping to grow your blog and bring more traffic your way.

Find time to consistently connect with them.

In as much as there’s no ‘cast in stone’ right or wrong way to the art of blogging, it is still a form of science whose success lies in certain methodical approaches.

Check here for more useful tips on blogging.

Make Money Blogging

make money blogging, create quality content, gain readership, networking, income streams, revenue, monetizing, launch blog

Income Streams from Blogging – Part 2

In part 1 we explored the possibilities of monetizing your blog through advertising, affiliate marketing and products. Let’s take a further look into other income streams that you could apply to your blog to make money from your blogging. Remember that this project starts first with launching a blog, creating useful content, gaining readership, then monetizing.

Remember that this project starts with launching a blog, creating useful content, gaining readership, then monetizing. If you’ve not yet launched a blog, here are 6 easy steps to set up your WordPress site.

Income through Services

Once you’ve built readership and trust, a common way for bloggers to make money from their blogs is to offer their services to their readers. These services could range from content writing to editing services, coaching to consulting, freelance services, designing, training and promoting.

In this instance, there’s no middle man like affiliate marketing. The direct business decision between the blogger and the client allows both of  them to arrive at a suitable fee.

Income through Events

From the onset, organizing events may not be possible for a new blogger, but as the blogs traffic grows and it becomes better known, the possibilities of organizing blogger/writer oriented events such as conferences, webinars, workshops, meet-ups, summits etc, offers great opportunity to make money as well as the chance for face time with other like-minded people. The upsides are many.

Recurring Income

Income could be derived from aspects such as special membership programs for premium content or for some form of service. A quick example is a platform that hosts writing competitions or reviews and needs paid membership in order to become part of such community.

Money from Offline Business 

Your income could also improve by using your blog as a promotional tool to build your credibility in your chosen niche. With time you become a recognized figure in that industry and this could lead to the approach of others who want you to give a speech to an audience for a fee, to coauthor a book, organize a program, be a brand ambassador and so much more.

Other Streams of Revenue

There are many little ways that a blogger could apply to earn some income. Some add PayPal donation buttons asking for support to their blogs  like the one that I have, collaboration with other bloggers one way or the other, and some popular bloggers eventually go on to sell their blogs as a brand, for a fantastic figure.

make money blogging, create quality content, gain readership, networking, income streams, revenue, monetizing, launch blog

Making money from blogging takes lots of patience and persistence. Diversifying your income streams through the various methods mentioned and more as well as your marketing approach would help get you on track to where you want to be as a blogger and reduces the risk of the painful process of slow income growth.

Just bear in mind that making money from blogging doesn’t just happen by sticking up a blog post and hoping that tons of visitors will come. You must be willing to put in the time that it takes to create quality and useful content, network and build relationships with others, experiment with as many methods as you can, till you find the effective mediums that work for you.

I hope that you find this article helpful on your journey to fulfilling your dreams of turning your blog into a money-maker. If you’ve tried any of these methods, it would be wonderful to learn from your experience.

I’ll keep sharing little tips and tutorials on how to make the best from your blog and it would be awesome if you could subscribe to The Art of Beautiful Expressions so that we can do this together.

How To Network, Promote Your Blog And Grow Your Traffic Effectively.

Networking, Promoting, Guest Posting, Social Media Sharing, Content Sharing, Collaboration, Target Readers, Blog Traffic, Growth

Networking and promoting your blog requires online community building which takes consistent effort to engage, interact and share on social media platforms. Most bloggers know how difficult it could be to grow a blog, however, inculcating useful tactics would allow you to make the most of your efforts to promote your blog.

For a new blogger, networking is especially important to help you speed up the process of growing your blog business, gaining new readers and subscribers.

With the spate of networks coming out so often, there are many opportunities for a blogger to grow their blog, however, time constraint may make it impossible to try to use them all. A great strategy would be to focus on a few of them and work them to the best of your ability.

One recommendation that I would offer any new blogger is to invest a significant amount of time daily connecting with others online, which entails reading and commenting on other people’s blogs, responding to comments, connecting via social networks such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest etc.

To embark on effective promotion on social media, I would make a number of suggestions:

Identify your target readers based on your niche.

If your articles are mainly visuals, mediums like Instagram, Pinterest, Tumbler may work best for you, while LinkedIn, Google+ Facebook, Twitter could work in your favour for written posts as well as visuals.

Create great content

The importance of creating content that serves your readers must be reiterated. Killer contents that offer how-to tutorials, solutions to a problem or list of resources relevant to others in your niche would gain and retain the interest of many. Also use snippets that offer tips in-between your schedule of posting killer contents.

Automate content sharing

Through WordPress.org you could choose plugin mediums with the potentials to grow your traffic and the social sharing buttons are easy to implement on your blog and WordPress JetPack provides a service that automates sharing to a number of social networks.

Keep the sharing buttons to a minimum for several reasons; having too many options presents a problem to your readers who may end up not sharing it at all, it also slows down your page speed when you have too many social media buttons.

Use Guest posting and Collaboration

Reach out to blogs in a similar niche as yours and offer to guest post on their blog or to collaborate on topics that you might have in common.

Most times new bloggers aim for high A-list bloggers with tons of traffic and undermine the B-list bloggers with medium traffic flow. The hard truth is that most successful bloggers out there are extremely busy people who are constantly inundated with a deluge of networking requests, so it might be more difficult to catch and retain their attention.

Other medium growth bloggers within your niche are equally in a position to drive traffic to your end especially when your interests lie on the same ground. There’s no point guest posting on a blog that talks about construction, while your interest lies in poetry or healthy lifestyle.

Be Useful. Give, then Receive

Self-promoting is far easier that getting others to promote you and if you choose the path of self-promotion only, your journey will be far more arduous. Be more generous and open-minded in giving rather than just taking. When you highlight and share the good work done by others, encouraging them with your comments and supporting them to achieve their goals, it creates a ripple effect. Generosity may be old-fashioned but still works all the time and you’ll be in a much better position in the long run.

Most people have the fear that in promoting other people’s work they will lose the authenticity of their blog’s which is a total misconception. There are several methods of doing this, either by making reference to the article that you are highlighting, sharing it on social media, featuring the post on your blog and so on.

Be Consistent and Prove Yourself

When you are starting out, it takes some time to create an impression and to build a community. A lot of bloggers start out and give up within the first few months of blogging because the demands of blogging/writing are not easy. The initial slowness of growth and the rigours of networking could make it a steep climb, but you’ve got to keep going and show that you are in it for the long haul. Disappearing into thin air ever so often is not great for the growth of a blog. Be consistent in proving yourself as you grow your niche and keep your expectations to a minimum.

Network, Network, Network

Make time to consistently network at least 30 minutes to 1 hour each day. Read and comment, link to posts of bloggers in your niche, interact with others through Twitter, Facebook

You can search out and join like-minded groups on Facebook such as Share bloggers and Cafe Blog. There’s a number of them online.

Try and build relationships with others. Don’t approach them just as a one-off to help you grow your blog. No one likes to feel used. The basis of interaction should be due to respect for their work and expectation creating a good synergy.


Take some time each day, at least a 30 minutes to 1 hour each day to promote your blogs article. Let people in your niche know about it, post it in forums or submit to social bookmarking sites.

With these consistent efforts, the fruitful dividends of your networking will surely pay off over time. I must warn that you shouldn’t expect too much to happen too quickly. The relationships and growth will happen as you persist and build trust.

I would love to hear about your own experience on networking your blog. Are there tips that probably helped you  to grow your blog that you would like to share with us?




Make money from your blog

Make money blogging, Income streams, Monetizing your blog, affiliate marketing, advertising, product sales, services, e-books, webinars, coaching, courses, sustainable income

Income Streams from Blogging – Part 1

You have thought of making money through blogging but you are not sure of the steps that you need to take to realize this goal. Your first step starts with owning a blog and I would recommend a self-hosted blog if one of your aims is to diligently pursue financial gains through your blog. Check this quick 6-steps guide on how to create your blog.

Ideally, if you already own a blog, exploring avenues to monetize it might be your next aspiration whether it’s a business or a hobby blog. There are products tailored to suit your needs out there.

I will tell you straight up that, in as much as you can earn through blogging, it is not a get rich fast scheme, however, if you do it properly, you can earn enough to support yourself and more.

It’s also pertinent to know that it is not just enough to have a blog. You will need to make time to create content that is beneficial to people, network, engage and build your readership. Your readership would serve as the bedrock of earning long-term income from your blog.

Now, let’s look at the various streams you can generate income with your site online which could be classified into eight categories.

Earn money blogging, monetizing, Sustainable income, Advertising, Affiliate Marketing, Products, Services, Self-hosted blog, E-books, Coaching, Donations, Networking, Readership, Sales, Events, Financial Gains

  1. Advertising
  2. Affiliate Marketing
  3. Products
  4. Services
  5. Events
  6. Recurring Income
  7. Offline business sales
  8. Others
  • Income Through Advertising

Lots of bloggers start monetizing their blog through ad networks and this could grow to a decent income stream when your blog traffic and brand grows. You’ll find some advertising companies that are willing to pay for advert space on your blog. There’s also Google Adsense that runs cost per click ads by placing relevant banners to your site and with this program, you don’t need to have direct contact with the advertiser.

Advertising opportunities are not restricted to known ad networks. You could explore the option to sell private ads on your site through your engagement with your readers. The ad can come in form of banners, logo, links or buttons. I have successfully used this method on the sidebar of my blog a cooking pot and twisted tales.

Sponsored posts is another avenue of making money where you write for the company or review their products. Creating engaging series of posts is also a possibility and the advertising company pays for an acknowledgment piece in the post such as ‘powered by or brought to you by, XYZ & Co.’

Your periodic newsletters, videos, and podcasts are practical opportunities to sell sponsorship space.

  • Income through Affiliate Marketing

Affiliate marketing and promotions is a great tool and is the most commonly used method by bloggers for generating income.

There are various affiliate programs out there such as Amazon Associates, LinkShare, Share A Sale, Disqus etc., and they are easy to sign up to. Your income comes from the commissions that you earn for sales when a buyer comes from your site. You can create banners for your site or add affiliate links to your post. Amazon Associates is a good place to start from. This process could also work with private businesses that have related products to sell and would pay you a commission for selling on your site.

  • Income from Products

Creating virtual or physical products presents a lucrative opportunity that is worth looking into. I published my first e-book in April  and have earned a tidy sum from this singular item. Your blog is a content marketing tool that could be used effectively to market your products such as e-books, online courses, and webinars, photographs, apps, themes, digital products as well as physical merchandise like T-shirts, paintings etc.

Your blog is a content marketing tool that could be used effectively to market your products such as e-books, online courses, and webinars, photographs, apps, themes, digital products as well as physical merchandise like T-shirts, paintings etc.

The possibilities of earning are practically endless and with the right approach, your dream to making real income could be within your reach.

In Part 2, we will explore the other streams of earning an income from your blog and I do hope that you find this article useful. Let me know in the comments what you’ve tried or what you would wish to try as a start.

How To Create A Smart Blog Business Plan.

Blog Business Plan, blog business plan, strategic plan, financial projections, social promotion strategy, blog opportunity, potentials, continued growth, monetization strategy, Tips, Marketing strategy, Income Streams and Revenue

You may wonder how important a business plan is for your blog and I must confess that as a beginner I wondered the same thing and I learned this the hard way after dabbling around with my first blog. Having a business plan for your blog is not mandatory, but if you regard your blog – or plan to do so – as a way to earn income, to grow your platform, to showcase your creativity and create a brand, then your blog is your business and creating a blog business plan is essential.

Why you need that business plan.

  • To help you keep up your focus.
  • It will help you develop a short and long-term strategy that will help you gauge your progress.
  • Help you to carefully plan ways to make money from your blog in the best way that suits your brand.
  • Gives you a clearer picture on how you will promote your blog.
  • Helps you budget and guides you through future decisions for your blog as a business.
  • It helps to serve as an evidence to interested parties or investors who want to partner with you. Assuming that your blog grows popular over time and investors express interest in partnering with you, the decision to partner or not to partner with you could hinge on their assessment of your business acumen and a possible peep into your blog’s business plan. Such decisions are easier to make with documentation no matter how simple it is.

With this clarity on why you need a blog business plan, let’s go into the details of how to develop a simple, smart plan for your blog.

Thinking it through.

There are certain thoughts that you should have on your mind as you create your plan such as:

  • The platform (hosted or self-hosted) that you want your blog on – WordPress, Blogger, TypePad, Others.
  • If you are self-hosting, consider how to get your domain name, how to buy hosting service, customizing and designing your blog and consider what the annual fees of maintaining your blog will be.
  • What are your three main goals for blogging? Identify them and use them as your focal point.
  • What will your blog subject focus be?
  • Who is your target audience and what are the possible solutions that you plan to offer to them?
  • When a reader visits your blog, what are the calls for action that you want them to take – Subscribe, buy, share etc ?
  • How will you encourage them to take such action?
  • Search and study your competition. What is it that they are doing that you can learn from and possibly improve on.
  • How often will you update your blog? Think of your first ten blog posts, develop the content and come up with a list of focus keywords for your blog.
  • What are the strategies that you will use to increase your blogs’ SEO? Do you plan to run periodic promotions for your blog?
  • How will you measure your success? Think of the methods that you could use – Google Analytics, Email and RSS subscription, comments, and feedbacks.

Little Reminders.

Remember that your plan shouldn’t be as thick as a book to be efficient. Your plan could be a one pager.

Remember to keep it simple and to avoid vague phrases which are difficult to understand.

8 steps guide to writing a one-page blog business plan.

  • Executive Summary

Keep your blog’s executive summary brief, practical and inspiring. It explains what your blog is about in a general sense to anyone reading it and should contain a summary of why your blog exists, your blog strategies and where you see your blog going in future. You can also include a brief biography of your blogs management and it’s ownership status. Here you can introduce the face/s behind the blog, their competencies, and responsibilities.

  • Your Blogs Objectives

In this section for your blog goals, you state clearly the idea behind your blogs existence, it’s short and long-term goals, your growth strategy, who your target audience is and what your blog culture will be. What style or tone would you be writing in – formal or approachable. List three or more goals for your blog in phases of three months, six months and one year. Your goals have to be clear, practical and measurable.

  • Your Offerings and Monetization Strategy

What strategy do you intend to use to make money from your blog? In this section of your plan, list how you plan to monetize your blog through the various available mediums like affiliate & partnership programs, advertisements, membership, and subscriptions, sponsored posts, product sales, services or reviews that you offer. Will you sell your product on Amazon.com or Etsy shop? Will you offer courses? Write out a sales strategy for items that you plan to sell on your blog.

  • Your Blog Opportunity and Potentials

Analyze your blog’s intended niche. Is it a big or small one? How broad is the niche? What is its growth potentials? In this case, you might want to study some leading blogs in your targeted niche. What can you learn from them? What benefits do you think you can bring into your blog that your readers will gain from? These are vital questions that you need to resolve even before launching your blog.

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  • Your Marketing Plan and Social Promotion Strategy

In this section, you have to give serious thought on how to market your blog. How will you attract your target audience to your blog? Do you plan to publicize your blog through free or paid campaign? What tactics will you use for effective results? What are your competitors doing in this aspect? A plethora of information exists our there to help you learn how to use social media effectively for your business. Develop a plan to learn and work out how to use one or two platforms at a time and keep expanding your scope. Create a scheduled plan for Facebook, Twitter, Pinterest, YouTube, Email, Guest posting, offline marketing and others. Also, consider how to track your social media influence and blogs growth using tracking software such as Google Analytics.

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  • Continued Growth Plan

For sustainable growth of your blog business, your role as a blogger is to continually develop yourself on how to become a better blogger. Set some goals for continued acquisition of knowledge like attending conferences, workshops or seminars that are relevant to your blogging niche. Taking relevant classes or training that will help you hone your skills. Keep up with the trend by subscribing to magazines with the right information.

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  • Your Blogs Financial Projections

This section should consist a summary of your blogs’ expense and expected financial forecast. Work out the things that you would need to start-up your blog such as hosting fees, site theme and development, promotional fees, internet cost etc and create your startup budget. It is essential to create a spreadsheet or a table for tabulating income from your blogs revenue streams. Each month take a record of your monthly income from each source and as time goes on, you are able to recognize the things that don’t work for you and able to take a business decision on them.

  • Your Exit Plan

Every good thing does come to an end and inasmuch as the last thought on your mind when you are launching your blog is how to kill your blog, the reality is that at some point, you may decide to call it quits, therefore, having an exit plan is simply financial intelligence. Would you sell your blog business or transfer it? What options would you consider?

Quick Tip

Read your blogs business plan at least once a month. It helps to keep you focused on your goals.

You can download a blank business plan template here for your use.

Well done for sticking through with it.  It’s your dream, so, have fun with it! Write your vision down and give it a go with gusto. Every business runs with an idea, and when you treat your blog as your business you place it in a place for success. Do you have a business plan yet or are you blogging without a business plan? Do let us know in the comments.



Your next 30 days post-launch routine.

Launching, Successful Blog, Theme Design, Social Networking, Blogging, Blog Directories, SEO,

Setting up a blog on WordPress is relatively easy, however, creating a successful blog may be overwhelming and to achieve long-term success, it is imperative that you make great choices from the onset.

Following a step by step plan would be vital in helping your blog to flourish.

Your blog’s success is hinged on:

  • Setting the right foundations.
  • Creating quality content.
  • Building an online presence
  • Networking and marketing your blog.
  • Continuous strategizing for success.

30 Days post-launch routine of connecting the dots.

Day 1.

Don’t launch too early; assuming that you are yet to launch your site. It may be tempting to take off as soon as you decide to start blogging, but you must make sure that you’ve covered the required basics in setting up your blog.

Day 2.

Decide on the niche you want to create for your site. Yes it’s your blog and you may have a lot of topics that you want to cover, but if your blog is geared towards income generation, you would need to have it associated with a certain focus – it’s like being an expert in your field of interest.

Day 3

Make a blog business plan or set goals for your blog. These goals are not fixed and could be adjusted as the need arises, but it’s worthwhile and helps you to keep focused.

Day 4

Create great content in your own unique voice. Keeping your posts fresh, engaging and informative will give your readers something interesting to look forward to each time. You may consider creating extra posts (in the draft) for those days that your time is constrained.

Day 5

Keep your posts concise. Don’t ramble and add unnecessary fluff that adds no value to your content.

Day 6

Consistency. Determine how much time you have to dedicate to your blog, then have a regular publishing schedule. Stick to it. It could be daily, weekly, bi-weekly, monthly. This way your readers expect your posts. Inconsistency with your publishing could affect your readership adversely. This ties in with having extras in your draft to fill in on days when other things get in the way.

Day 7

Interact with your readers: When readers leave comments on your blog, don’t ignore them. Respond, engage and build your community.

Day 8

Be yourself and create your style: Competition persists out there, but the way you can stay on top of your blogging game is to try to differentiate yourself from others. Don’t be afraid to express yourself. This could be by creating more detailed content that proffers solution to the reader and helps them to take action.

Day 9

Always ask for feedback from your readers. Keep your posts interactive, especially towards the end where you can encourage comments, ask them a question or run a survey.

Day 10

Social networking: Look for other sites that promote content that’s like yours and create links. Engage your twitter and Facebook to tweet your post once you’ve published it.

Day 11

Search for big blog directories like DMOZ  and add your blog.

Day 12

Network with other bloggers. Start chatting up other bloggers and build a relationship. This way, by the time you launch your blog a number of them would be willing to write or plug your link into their blogs and this can help drive subscribers to you.

Day 13

Dig into your search reports – through your google crawl report or a feed stats plugin to gain a better understanding of the type of topics your readers are clicking and showing interest on.

Day 14

Do a search engine optimization check and learn what you can about SEO. Gaining a bit of insight on the basics of SEO is helpful. There are loads of information online about SEO’s and Yoast has great, simplified information to help a starter.

Day 15

Explore a new social media site, like Pinterest, StumbleUpon. The more networks you get on, the more you expand your circle and subscription.

Day 16 

Search for other forums to join and subscribe to as may RSS feeds as you can that correspond to your interest.

Day 17

Tweak your theme design, declutter your sidebar if need be. Most times during the first setup, the tendency is to add-on so many widgets that we may end up not using. Keep the widgets down to the essentials.

Day 18

Guest post on other blogs. A good number of blogs welcome quality guest posts. This is also another way of getting noticed and connecting with more readers. If your article is good, the chance is that the reader would want to know more.

Day 19

Keep your bounce rates to a minimum: Your bounce rate is the percentage of visitors who enters and exits your site on the same page without any clicks  on other pages of your site. These could be primarily addressed by making your blog readable and avoidance of clutter, as well as annoying pop-ups.

Day 20

Cross link your posts. Add links to your older, related posts into the content of your post or add the related post widget at the footer of each post.

Day 21

Analyze your competition. Yes, it’s good to know what your competition is doing. This could serve as an inspiration as well as pointers on where you could improve on your blog.

Day 22

Think and work on your monetization plan for your blog. Blogging for money shouldn’t be your main driver, otherwise, it could get boring a bit too fast. It’s not enough just to want to earn, but like every business, you should have a monetization plan and strategy. It’s advisable to give your blog the first few weeks or couple of months to gain readership before embarking on an income project.

Day 23

Search for affiliate programs that fit your blogs focus.

Day 24

Consider writing your post in series. Writing in an engaging series keeps the readers coming back because they are looking forward to a continuation.

Day 25

Keep stoking the fire and appreciate all those who wrote or mentioned your blog in their posts.

Day 26

Run an in-depth analysis of your blog and note those areas that need improvement.

Day 27

Improve on your blog. Take the day to check those areas that need improvement and address them.

Day 28

Plan your next blogging posts for 10, 20 and 30 days.

Day 29

Join a blogging challenge, keep abreast of what’s happening in your area of interest. For those whose blog interests lies in writing, there are platforms such as Nanowrimo, Nablopomo and more that offer blogging challenges. These are also ways of connecting with other bloggers and readers.

Day 30

Be patient. Remember that your blog is a journey and not a sprint. It could take months or even years before it grows popular but you must persist and keep your eye’s on the goal with continuous improvement.

So, do you have any routine that you used in the past? Are there more tips that you could share with us? I hope that you find the 3o days routine useful and thank you for reading.

15 essential checks before launching your site.

Site checklist, WP Engine, SEO, Google Webmaster Tools, Plugins, Yoast, MailChimp, Google Analytics, Email

Now you’ve decided to give blogging a try, having a checklist is essential and would help you to prepare for any primary challenges before launching your WordPress site. It makes the arduous and lengthy process of website development less stressful and more productive.

Below is a quick checklist of the important to-do before launching your site.

  • Install your WordPress backup solution. There are plenty of good plugins that you can set up on your site within minutes. WP Engine platform has automatic back-up support feature that ensures your data is kept safe.
  • Secure WordPress Admin area by installing a security system to prevent hacking into your site and use a unique username and password. Don’t stick with the generic username ‘admin,’ that makes it an easy target.
  • Remove all Ipsum text. These are the dummy texts used as page fillers on the site.
  • Proofread your site for grammatical and typographical errors.
  • Check that images, videos, sliders used are properly formatted and functioning.
  • Check that all links are working correctly.
  • Test installed social sharing icons to make sure that they are working properly.
  • Setup Email for your website. Setting up your email up and your subscription forms as soon as possible will help you to start building an email and subscriber list right away. MailChimp plugin offers a simple way to integrate your emails and save your mailing list.
  • Test that all your forms are working as they should: contact forms, subscription forms, comments.
  • Preview your site in Chrome, Firefox, Internet Explorer, Safari.
  • Check for mobile gadget friendliness and responsiveness.
  • Add your site to Google Webmaster Tools/Google Search Console.
  • Install Google Analytics. It’s important that you install google analytics before you launch to help you keep track of your performance and to learn how your readers interact with your site. It will also provide information on how your site has grown as time goes on.
  • Check your SEO settings. Search engines are the top traffic generators for most websites and optimizing your site for search engines can help to grow your blog consistently. WordPress SEO plugin by Yoast is a comprehensive optimization plugin for WordPress.
  • Check the site for 404 errors through google crawl report and fix them.

Well done! We hope the information provided will be of help to you as you set to launch and if you like this article, please subscribe to join our community.