As the headline indicates, YES, I’m trying not to lose my marbles whilst juggling my ‘two’ blogs and I wonder how those super bloggers with dozens of blogs do it.
Truth be told, I haven’t published a post on this blog for several weeks and each day I feel a stab of guilt. It’s not that I don’t want to create new posts, but my time has been overtaken by the mundane necessities of life. However, to make a success of this blog, I must take the time to sift through the innumerable excuses, find and patch the loopholes and come up with a workable action plan.
Managing one blog is a time-consuming and tasking job, much less multiple blogs. It takes a special kind of crazy and a method to the craziness to do so. Just why on Earth would anyone choose to get entangled in such madness?
Of course, there are many reasons, such as:
- Creating a second blog just for fun.
- Creating another blog because the first one didn’t quite pan out as you wanted it to.
- Creating a niche focused blog
- Sharing your ability in different things.
- The need to explore other opportunities.
- Building another stream of income
- Growing your network in another field
- You are a professional blogger contributing or managing sites for your clients…
The reasons abound and as great as each one sounds, such decision comes with responsibilities. When I started my first blog – I had no idea in Dickens what I was getting into. It would be my space to ramble, share my stories, poetry, writing, a general mish-mash of this and that, but as I dipped my toes further into the water it continued to evolve.
I find that asides from my passion for writing and photography, I have a growing interest to share thoughts that will inspire and encourage others to keep pushing their boundaries.
My interest in blogging, writing, photography and seeking practical ways of earning from my creative sides culminated to the birth of this site. If I hadn’t given myself the permission to entertain hosting another blog – with all the reasons why I shouldn’t do so screaming in my brain, I suppose I wouldn’t be doing this.
Many bloggers have been able to build a small business and discover their latent skills from blogging. As hectic as it might get, with the right strategy, one can reap targeted benefits from running multiple blogs by applying simple and effective steps.
1. Decide on a realistic publishing and work schedule.
When starting any project, most of us tend to have a rosy, optimistic view of being able to juggle it all. We set off with gusto till life gets in the way and we become overwhelmed even before we began.
It’s important to take the time to create a plausible work schedule factoring in every other aspect of your life. Remember that your life isn’t going to stop because you are running several blogs.
2. Start slow and steady.
Work your way up instead of taking off with a lot of posts and burning out before gaining any traction. It’s better to create small, but regular updates. However, if all you can publish is a post every other week, the best thing you can do for any blog is to stay consistent and to keep trudging along.
3. Brainstorm your content for the months ahead.
Create a whole list of ideas and organize them all. If possible, prepare and schedule publishing with the Editorial calendar on WordPress. Finding a block time to write and schedule your posts will leave the rest of the month free for other blogging duties like networking.
4. Leave room for adjustment
Juggling multiple projects is tedious and given that one can fall behind, the most important thing to remember at such times is that it’s not such a big deal in the grand scheme of things. Just pick right back up where you left off. You’re human like everyone else!
5. Choose your tools.
There are no ‘tailor-made one-size-fits-all’ solutions out there, therefore, you have to get creative to manage your creative projects better. What works for someone might not work for you.
Choose and use tools that work for you instead of tools that present a gamut of challenges which would steal more of your productive time.
6. Use ideas lists
Ideas lists abound online. If you are struggling to come up with ideas, research other blogs, Pinterest, forums and social media to trigger your food-for-thought. Use ideas generated to plan your contents. This will certainly cut your pressure and grant you more freedom to write and stay on track.
7. Try the 20 minutes per blog approach
If you are short on time like me, believe me, 20 minutes is a lot of time! There are days that I don’t even have half-an-hour to spare and if you can snatch 20 minutes from somewhere, make quick updates or drafts of 5 minutes or less for each blog. This automatically gives you content that you can flesh out and schedule to publish when it’s ready.
8. Use Guest Posts to fill in the gap.
Other people can add great value to your blog when permitted to. They will bring a fresh perspective and voice to your blog and this strategy also creates more time for you. Be selective and choose posts that align with the flow of your contents.
Managing multiple blogs is challenging and it sure doubles your workload, but with the right approach, you can have excellent results and the benefits will make it worthwhile.
However, like everything in life, you’ve got to keep yourself in check and strike the right kind of balance.