Is Your Blog in A Rut? Don’t Quit Your Blog.
No one told you that it would be a slow climb of grits, cramped fingers and the snail pace attention from your expected dream audience.
No one told you that finding fame or making money from blogging is not easy pickings and that there are many days the thrill would fizzle out faster than the time it took the ink of your words to dry.
No one told you when you started blogging, all awash with excitement and so much to say, that time might come when you find yourself writing terse sentences such as:
Sorry I haven’t posted for AGES, guys.
Don’t know what to say….blah, blah.
If you are contemplating tossing in your paddle and jumping out of the choppy waters of your blogging boat; I would say, halt!
As a matter of fact, according to online research, most bloggers struggle and 95% of bloggers give up and abandon their blogs within six months of starting.
They open a blog, post with enough enthusiasm to keep a steam engine running for a while, then they either find a niche and a particular way of expressing themselves, or they run out of steam, lose heart and walk away.
The highway of the huge worldwide web is dotted with blogs abandoned by their owners and sometimes, it gives one a reason to pause and ponder why.
- A common reason beginner bloggers give up is because they become frustrated by the technical side of things. They find customizing their blogs tedious and coupled with other stress factors, they pack up their bags and leave the scene.
- Following quickly behind this is the fast-moving, ever-evolving world of social media that requires tons of attention to grow and engage an audience.
- The toll from trying to grow a blog in the sea of blogs is the number one reason why bloggers quit.
- Running out of ideas on what to blog about, not knowing what to do about their blog and a hectic lifestyle add themselves to the steamy cocktail to make it more challenging.
Don’t Become A Statistic
We all want a successful blog, but the difference between success and failure lies in doing the needful to succeed.
Success in general, regardless of the area it is in life, requires dogged discipline and consistency. It requires applying the right strategies and sticking with it for the long haul. People don’t become successful by giving up too soon.
I know that there’s a huge difference between saying “be patient and keep going”, and the reality, but with a pragmatic approach, your blog can survive and thrive. It need not become a statistic.
- Have a rock-solid Blogging Why. The why of your blogging is the reason that will keep you going and when you feel like giving up, focus on your WHY. Your Why must be continually self-affirming and before your eye’s.
- When you’ve got ‘Why’ create ‘How’ to back it up. Set specific goals that are completely within your control, and don’t give up until you’ve accomplished that goal. This is how you make a successful blog.
- When things get difficult, which is a certainty, take a step back, exhale and look at what your priorities are. Are you able to cut back on your frequency of posting to once or twice a week until you can get a handle on things? It’s certainly better to scale back than to give up completely.
- If you feel stressed or a burnout, take the time to refresh. Don’t go on a guilt trip. Feeling guilty will only create more tension about it.
- Search for inspiration from others, but don’t be fooled by the appearances that they’ve got it all sorted. They too had to struggle with their website design (probably still struggling), testing different methods, making mistakes in their articles et cetera. Cut yourself some slack, cheer others on and you’ll find support.
- Keep your eyes away from the statistics for a while. Enjoy the process of your blogging without allowing the rise and fall of traffic to decide the value of your article. Statistics are transitory and subject to change.
- Shift your focus from how far you have to go, to how far you’ve come in your blogging journey.
- Don’t get over ambitious and overwhelmed by taking on too much at a time. Do the technical stuff and approach your social engagement a day at a time.
It is difficult to believe yet, but you – yes you – are making a difference. Someone else is watching you and learning from your attempts. So, don’t give up yet. Don’t let the lack of blog traffic and the monetization efforts that are yet to yield dividends discourage you.
Short of repeating ‘be patient’ again, like Dory, just keep swimming.
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