Income Streams from Blogging – Part 1
You have thought of making money through blogging but you are not sure of the steps that you need to take to realize this goal. Your first step starts with owning a blog and I would recommend a self-hosted blog if one of your aims is to diligently pursue financial gains through your blog. Check this quick 6-steps guide on how to create your blog.
Ideally, if you already own a blog, exploring avenues to monetize it might be your next aspiration whether it’s a business or a hobby blog. There are products tailored to suit your needs out there.
I will tell you straight up that, in as much as you can earn through blogging, it is not a get rich fast scheme, however, if you do it properly, you can earn enough to support yourself and more.
It’s also pertinent to know that it is not just enough to have a blog. You will need to make time to create content that is beneficial to people, network, engage and build your readership. Your readership would serve as the bedrock of earning long-term income from your blog.
Now, let’s look at the various streams you can generate income with your site online which could be classified into eight categories.
- Affiliate Marketing
- Recurring Income
- Offline business sales
- Income Through Advertising
Lots of bloggers start monetizing their blog through ad networks and this could grow to a decent income stream when your blog traffic and brand grows. You’ll find some advertising companies that are willing to pay for advert space on your blog. There’s also Google Adsense that runs cost per click ads by placing relevant banners to your site and with this program, you don’t need to have direct contact with the advertiser.
Advertising opportunities are not restricted to known ad networks. You could explore the option to sell private ads on your site through your engagement with your readers. The ad can come in form of banners, logo, links or buttons. I have successfully used this method on the sidebar of my blog a cooking pot and twisted tales.
Sponsored posts is another avenue of making money where you write for the company or review their products. Creating engaging series of posts is also a possibility and the advertising company pays for an acknowledgment piece in the post such as ‘powered by or brought to you by, XYZ & Co.’
Your periodic newsletters, videos, and podcasts are practical opportunities to sell sponsorship space.
- Income through Affiliate Marketing
Affiliate marketing and promotions is a great tool and is the most commonly used method by bloggers for generating income.
There are various affiliate programs out there such as Amazon Associates, LinkShare, Share A Sale, Disqus etc., and they are easy to sign up to. Your income comes from the commissions that you earn for sales when a buyer comes from your site. You can create banners for your site or add affiliate links to your post. Amazon Associates is a good place to start from. This process could also work with private businesses that have related products to sell and would pay you a commission for selling on your site.
- Income from Products
Creating virtual or physical products presents a lucrative opportunity that is worth looking into. I published my first e-book in April and have earned a tidy sum from this singular item. Your blog is a content marketing tool that could be used effectively to market your products such as e-books, online courses, and webinars, photographs, apps, themes, digital products as well as physical merchandise like T-shirts, paintings etc.
Your blog is a content marketing tool that could be used effectively to market your products such as e-books, online courses, and webinars, photographs, apps, themes, digital products as well as physical merchandise like T-shirts, paintings etc.
The possibilities of earning are practically endless and with the right approach, your dream to making real income could be within your reach.
In Part 2, we will explore the other streams of earning an income from your blog and I do hope that you find this article useful. Let me know in the comments what you’ve tried or what you would wish to try as a start.