These Are The Reasons No One Reads Your Blog. 11 Little Tips To Change Things.

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Blog Audience, Improve Blog, Writer, Blog Tips, Copy-writing, Branding, Social Media, Site Speed, Promotion, Grammarly, WPEngine, NameCheap

 Reasons why no one reads your post


As a writer cum blogger, we all know how much effort and time it takes to craft your words, curate your images, tag, categorize, primp, polish and publish courageously, only for you to sit back satisfied, twiddling your thumbs anticipating a deluge of comments from expected readers, but, gasp and with a lump in your throat, no one hits that like button or even leaves a smiley face behind. It could dampen anyone’s enthusiasm.

The situation is tougher when you are just starting out with your blogging or writing passion and you need that validation that comes from others – of course, your few good buddies and mom would probably support you, woe betide them if they don’t, but we all do need that extra validation because we are social beings, so spare yourself the rhetoric of ‘I’m writing for myself,’ and let’s get to the cause.

  • Your Entitlement Thinking

Yes, you heard me right. We all have our egos’ and at the back of a writer/blogger’s mind is the belief that our awesome, compelling writing is the next best thing after chocolate, coffee, and cakes – yet no one is reading this awesome writing even after you’ve done all the things that you think are right.

We simply fail to remember that everyone else is busy getting on with their awesome writing and no one owes us an iota of that attention which we feel entitled to.

We must always realize that their time which they give to us is a privilege and when we get rid of our entitlement mindsets, we are less burdened with thoughts of expectations that don’t belong to us and we free our minds to greater possibilities which include getting more creative and leaving our glorified pedestals behind while we engage with others and build a community around us.

One book that I am glad I read and still refer to often is ‘How Successful People Think: Change Your Thinking, Change Your Life from non-other than the leadership expert John C. Maxwell.

Tenets grasped from this book has helped me immeasurably.

  • The idea that since you built a blog, they will come

You just set up your brand new blog and you think it’s a soccer pitch where fans gather in their thousands. Well, breaking news, blogging is a different game. It’s a butt flattening, finger tapping, elbow greasing, mentally demanding exercise and the rules are different. Your new blog is not going to start gaining loads of visitors overnight or even in several nights.

You’ve got to create enough content which would open inroads to your blog through search engines. Your content is your invitation to treat. You’ve got to build credibility as a reliable source of information as well as building your audience, so whoever told you that blogging or writing is an easy road to quick pickings is lying to you, however, if you stick to it, it would be worth its while at the end.

Perfect domains are here

  • Your site is not useful

Many take up blogging for various reasons, but I have commonly heard/read others say that their purpose for starting a blog is to work on their writing, promote their published work, showcase their talent etc. At the bottom of this list of purpose’s is the forgotten reader who would form part of your target audience should he/she find something that retains their attention.

There are millions of talented writers/bloggers and other creative people out there in today’s frenetic pop culture world, and the only way to carve a niche is to stand out. Be useful to your audience so that they become your repeat customers.

Give out tutorials, free tips, worksheets,  e-books, even services etc. Promote others. People appreciate those who promote and help them to grow.

Make your posts count in some way. Whilst crafting your post, bear two things in mind:

The purpose of your post and what a reader takes away from it.

Of course, there are blogs that exist for the mere pleasure of writing personal journal’s, but my underlining question is ‘what is the long-term goal for your blogging ambition?’

Remember that by the time that you’ve honed your skills and published a book or two, the audience that you built would probably be your first customers and help to generate some growth for your blog.

  • You are inconsistent

Are your posts inconsistent and sporadic that no one is able to figure out when next they will read from you? Even when you do attract an audience and after a while, you are not posting regular engaging articles, they will lose interest and move on. This is a highly fluid and competitive existence, sadly.

Your frequency and consistency count. No, you don’t have to publish a thousand posts every day, besides, no one has time for all that, but consistency counts even if it’s one post per week. Create a schedule and keep to it.

  • Your writing sucks 

The quality of your post highly depends on the quality of your writing. An article that lacks clarity and filled with grammatical errors is tiresome to read. Sentiments aside, tackle grammar and spelling issues by using writing aids such as Grammarly and proofread your work before publishing. No one is above making mistakes even if you are a solid 5-star writer.

Blog Audience, Improve Blog, Writer, Blog Tips, Copy-writing, Branding, Social Media, Site Speed, Promotion, Grammarly, WPEngine, NameCheap

  • Your blog is not optimized for social sharing or comments

Many times I’ve come across posts that I would like to comment on or leave a footprint to show that I visited, only to find that there are no buttons or that the buttons don’t work.

It’s imperative to add your social network buttons or a comment bar to your posts to enable your readers’ to share your content as well. This would help you to gain a new audience that you may not have been able to connect to on your own.

You should also note that publishing a post that’s been automated to share on social platforms is not enough. Publishing a post is not an end itself. You have to interact with your readers where they are and this might mean scheduling time to read other people’s’ articles, create conversation, share their work as often as you can.

Social media is a huge opportunity to grow your blog. Use it optimally.

  • Your site lacks focus and is poorly branded

Your interest is diverse and you want to write a bit about everything, which is not a bad thing in itself. I equally have an eclectic taste in reading and writing and a bag full of opinion to go with it, in fact, I’ve gotten into an argument over this topic before – I was on the side of writing whatever pleases me on my blog as against having a blog with a narrow focus that boxes you in.

However, your divergent interests and ideas may not work together on one site which is what led me to set up this blog where I could talk about specifics of – blogging, writing, photography, speaking…while my other blog is for poetry, fiction, life lessons…

The truth is that when a blog is narrowed down to certain specifics, it’s easier to keep the attention of a focused audience who already have an idea of what they want to read.

What reference points do you want your site identified with? That answer is the key to your question of what you should focus on.

Finally, if your site is one hot mess of a place, cluttered without direction, it’s visually unappealing and appears unserious. Take a bit of time to streamline your site, clean it up and keep it professional.




11 Little Tips That Make a World of Difference

  1. Rebrand your site – if need be – there is always room for improvement.
  2. Imitation is a key to success. Yes, I said it. Find out what others are doing to grow their niche and imitate them by tailoring your steps.
  3. Get your writing out there. Collaborate with others, guest post, join challenges, try videos, vlogging, podcasting advertise if need be, just keep trying.
  4. Look back at your posts that tanked. Figure out why they did so and avoid repeating the same mistakes.
  5. Use engaging photos. The world we live in is highly visual driven and this equally applies to online engagements. People like to look at interesting imagery. Avoid tagging on tacky looking photos and consider taking or creating your own pictures to avoid copyright issues.
  6. Increase your font. Some use fonts others have to squint to read. No one wants to get cross-eyed trying to read an article that is probably not that interesting. Give your words more clarity and check your errors.
  7. Promote others, you promote yourself. This is not rocket science. Find time to consistently promote others in your niche and they will stick with you.
  8. Try to make your posts useful.
  9. Make your content witty, add a bit of humanness to it, share anecdotes of your experience. People connect to some emotional engagement.
  10. Ask for feedbacks at the bottom of your post from your readers. You could even use a poll to find out what they would like you to blog about.
  11. Check your site speed. Nobody likes a slow blog and if your blog loads too slowly, chances are the reader would lose interest and move on. For WordPress.com bloggers this might be less of an issue, but for self-hosted .org sites, your loading speed counts. A fast blog is achieved by using fast servers. You can test your website with the WP Engine WordPress Speed Test. and analyze why your site loads slowly.

I hope that you find this article useful and would certainly love to hear from you about your blogging experience.

Here are other quick tips for your blog. Do something nice today, we would appreciate if you share this post. Thank you 🙂

WordPress Speed Test

 

I am Jacqueline Oby-Ikocha. A freelance writer, author and serial blogger. I am a passionate life enthusiast, a peoples' person who loves to read, write and tell stories. I love the art of photography and how a single image tells many stories. My driving objective is not only to achieve my creative goals and full potentials but to hopefully serve and inspire others who are equally on the same quest as I. Connect with me on social media. I would love to hear from you.

55 Comments

  1. Reply

    A very useful write-up. Thanks for sharing. 🙂
    Can you please help me out on how to us the poll option. And what it actually does?

    • Reply

      Hello Aditi,

      I’ll do a short write up on that over the weekend and send it. Unfortunately, I have training sessions all day and I’m rushing off right now so I won’t be able to offer all the detailed pros and cons to you immediately.

      However using a poll would help you to find out what your readers would like to see more from you as well as improve your output.

      Let’s look at it later.

      Thanks for visiting and reading. I appreciate that.

      Regards,

      Jacqueline

  2. Reply

    You raise good reasons,

    I like to think that for every like, there are scores of silent unrecorded views. For instance, before I had a WordPress account, I read many sites and blogs but could neither like nor comment. The author may never have knew that I read, but I did.

    Another thing in my view is money. Most personal blogs have neither SEO teams nor can afford multi front advertising initiatives. In the Maxims of the Sages (Ming dynasty aphorisms), it is said that when a rich man raves, the world listens attentively but when a poor man speaks reason, no one cares.

    Independent bloggers have to work very hard just to eke out a acceptable level of readership, their words are often drowned out in the competition. However, rich and prominent people can publish as many NY Times editorials/ front page ads as they wish, and it is guaranteed that millions would have read it.

    • Reply

      You are right about the scores of silent views. Sometimes, I see stats that don’t correlate with the likes or comments, but the issue is that this doesn’t help build relationships in the long run especially for the blogger who needs to build these relationships in order to grow their site and you can certainly say that again about rich and prominent people and the independent blogger who works much harder to eke out something reasonable.
      I’ve actually read stuff written by so called rich and famous people and wondered why I wasted my time that I could have used for something else. I’d rather support my own crowd (bloggers like me) who are putting in a lot just to rise up.

      • Reply

        I agree, the more we interact the better, after all, no person could afford to be an island and islands are remote for a reason. Moreover, when I was just starting out, it was the kindness of other bloggers (i.e. essence of buddhism wordpress blog) that gave me my first readership.

        Moreover, I too no longer buy books or read the words of these self appointed titans. Like you, I like to support talented people needing recognition. I remember a saying that it is better to deliver a bit of coal in the dead of winter than to add a
        flower to a large bouquet.

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  4. Reply

    I really enjoyed the part about entitlement. Being a newbie it was real quick when I asked myself “Hey! Who am I writing for???” Reminding myself I am not writing to tout my knowledge or write for a “look at me” response, rather my purpose is to provide information others are looking for as they go about their journey. My passion is to provide assistance to anyone in need – according to their needs, not according to how I want to help…

    I almost didn’t read this post as I thought it would be a simple checklist and focus on ‘me’. It was a very encouraging tone you set from the beginning and the relationship to our viewers – Great post!

    • Reply

      I am happy you that you found it useful. It’s really possible to forget that it’s not all about us and our fabulous writing. Your plan is the right path. You can’t go wrong by providing assistance to others.

  5. Reply

    Thanks for the tips, very helpful. WP Engine Recommendations looks a bit like Chinese to me, but I took screenshots and will look into them.

    Sadly, I don’t really have a specific niche right now and am wandering in all directions. But will work on it.

    • Reply

      Ha,ha! It took me some time to figure out how to read those things. I actually see a theme in your works Anna. Your posts on helpful Diabetes related topics and health care

  6. Reply

    Many thanks Jacqueline. These are all really helpful tips. I find interacting with other bloggers is key to growing a new blog and to encourage others when they go through tough times.

  7. Reply

    I love this article so much. I am not a regular blogger and i know I should be consistent but it just isn’t happening. I got to do something about it first. Other thing I loved about this article is it’s honesty, no sugar coating. Love your writing as usual Jacqueline. Keep it up. 🙂 Bookmarking this page.

    • Reply

      At least now that you’ve got it at the back of your mind, hopefully, you can work out a system that works better for you. Believe me, there are days I feel like not bothering with anything, but I just keep pushing myself to do something. Thank you Hemangini, I appreciate your comments and compliments 🙂

      • Reply

        Thanks for giving me some courageous words.. 🙂 It’s tough but I am working on it.

        Have a wonderful day dear. See you soon.

  8. Reply

    Thanks for the tips! Once I started thinking ‘what am I offering my readers’ – it really challenged me. Sometimes all I offer is a smile and a chuckle, but maybe that’s okay.

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  10. Reply

    This is a really handy post Jacqui. WE all want our posts to be read and enjoyed by as many people as possible, yet don’t always know where we are going wrong! 🙂

  11. Reply

    I am so impressed! Straight with no chaser! I admire that in a person who can deliver the truth in such a manner. Great tips Jackie…appreciate it.

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  13. Deb

    Reply

    Such great and sound advice Jackie! Thanks for taking the time to put this together. Hope all is well with you!! 🙂

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