Reasons why no one reads your post
As a writer cum blogger, we all know how much effort and time it takes to craft your words, curate your images, tag, categorize, primp, polish and publish courageously, only for you to sit back satisfied, twiddling your thumbs anticipating a deluge of comments from expected readers, but, gasp and with a lump in your throat, no one hits that like button or even leaves a smiley face behind. It could dampen anyone’s enthusiasm.
The situation is tougher when you are just starting out with your blogging or writing passion and you need that validation that comes from others – of course, your few good buddies and mom would probably support you, woe betide them if they don’t, but we all do need that extra validation because we are social beings, so spare yourself the rhetoric of ‘I’m writing for myself,’ and let’s get to the cause.
- Your Entitlement Thinking
Yes, you heard me right. We all have our egos’ and at the back of a writer/blogger’s mind is the belief that our awesome, compelling writing is the next best thing after chocolate, coffee, and cakes – yet no one is reading this awesome writing even after you’ve done all the things that you think are right.
We simply fail to remember that everyone else is busy getting on with their awesome writing and no one owes us an iota of that attention which we feel entitled to.
We must always realize that their time which they give to us is a privilege and when we get rid of our entitlement mindsets, we are less burdened with thoughts of expectations that don’t belong to us and we free our minds to greater possibilities which include getting more creative and leaving our glorified pedestals behind while we engage with others and build a community around us.
One book that I am glad I read and still refer to often is ‘How Successful People Think: Change Your Thinking, Change Your Life from non-other than the leadership expert John C. Maxwell.
Tenets grasped from this book has helped me immeasurably.
- The idea that since you built a blog, they will come
You just set up your brand new blog and you think it’s a soccer pitch where fans gather in their thousands. Well, breaking news, blogging is a different game. It’s a butt flattening, finger tapping, elbow greasing, mentally demanding exercise and the rules are different. Your new blog is not going to start gaining loads of visitors overnight or even in several nights.
You’ve got to create enough content which would open inroads to your blog through search engines. Your content is your invitation to treat. You’ve got to build credibility as a reliable source of information as well as building your audience, so whoever told you that blogging or writing is an easy road to quick pickings is lying to you, however, if you stick to it, it would be worth its while at the end.
- Your site is not useful
Many take up blogging for various reasons, but I have commonly heard/read others say that their purpose for starting a blog is to work on their writing, promote their published work, showcase their talent etc. At the bottom of this list of purpose’s is the forgotten reader who would form part of your target audience should he/she find something that retains their attention.
There are millions of talented writers/bloggers and other creative people out there in today’s frenetic pop culture world, and the only way to carve a niche is to stand out. Be useful to your audience so that they become your repeat customers.
Make your posts count in some way. Whilst crafting your post, bear two things in mind:
The purpose of your post and what a reader takes away from it.
Of course, there are blogs that exist for the mere pleasure of writing personal journal’s, but my underlining question is ‘what is the long-term goal for your blogging ambition?’
Remember that by the time that you’ve honed your skills and published a book or two, the audience that you built would probably be your first customers and help to generate some growth for your blog.
- You are inconsistent
Are your posts inconsistent and sporadic that no one is able to figure out when next they will read from you? Even when you do attract an audience and after a while, you are not posting regular engaging articles, they will lose interest and move on. This is a highly fluid and competitive existence, sadly.
Your frequency and consistency count. No, you don’t have to publish a thousand posts every day, besides, no one has time for all that, but consistency counts even if it’s one post per week. Create a schedule and keep to it.
- Your writing sucks
The quality of your post highly depends on the quality of your writing. An article that lacks clarity and filled with grammatical errors is tiresome to read. Sentiments aside, tackle grammar and spelling issues by using writing aids such as Grammarly and proofread your work before publishing. No one is above making mistakes even if you are a solid 5-star writer.
- Your blog is not optimized for social sharing or comments
Many times I’ve come across posts that I would like to comment on or leave a footprint to show that I visited, only to find that there are no buttons or that the buttons don’t work.
It’s imperative to add your social network buttons or a comment bar to your posts to enable your readers’ to share your content as well. This would help you to gain a new audience that you may not have been able to connect to on your own.
You should also note that publishing a post that’s been automated to share on social platforms is not enough. Publishing a post is not an end itself. You have to interact with your readers where they are and this might mean scheduling time to read other people’s’ articles, create conversation, share their work as often as you can.
Social media is a huge opportunity to grow your blog. Use it optimally.
- Your site lacks focus and is poorly branded
Your interest is diverse and you want to write a bit about everything, which is not a bad thing in itself. I equally have an eclectic taste in reading and writing and a bag full of opinion to go with it, in fact, I’ve gotten into an argument over this topic before – I was on the side of writing whatever pleases me on my blog as against having a blog with a narrow focus that boxes you in.
However, your divergent interests and ideas may not work together on one site which is what led me to set up this blog where I could talk about specifics of – blogging, writing, photography, speaking…while my other blog is for poetry, fiction, life lessons…
The truth is that when a blog is narrowed down to certain specifics, it’s easier to keep the attention of a focused audience who already have an idea of what they want to read.
What reference points do you want your site identified with? That answer is the key to your question of what you should focus on.
Finally, if your site is one hot mess of a place, cluttered without direction, it’s visually unappealing and appears unserious. Take a bit of time to streamline your site, clean it up and keep it professional.
11 Little Tips That Make a World of Difference
- Rebrand your site – if need be – there is always room for improvement.
- Imitation is a key to success. Yes, I said it. Find out what others are doing to grow their niche and imitate them by tailoring your steps.
- Get your writing out there. Collaborate with others, guest post, join challenges, try videos, vlogging, podcasting advertise if need be, just keep trying.
- Look back at your posts that tanked. Figure out why they did so and avoid repeating the same mistakes.
- Use engaging photos. The world we live in is highly visual driven and this equally applies to online engagements. People like to look at interesting imagery. Avoid tagging on tacky looking photos and consider taking or creating your own pictures to avoid copyright issues.
- Increase your font. Some use fonts others have to squint to read. No one wants to get cross-eyed trying to read an article that is probably not that interesting. Give your words more clarity and check your errors.
- Promote others, you promote yourself. This is not rocket science. Find time to consistently promote others in your niche and they will stick with you.
- Try to make your posts useful.
- Make your content witty, add a bit of humanness to it, share anecdotes of your experience. People connect to some emotional engagement.
- Ask for feedbacks at the bottom of your post from your readers. You could even use a poll to find out what they would like you to blog about.
- Check your site speed. Nobody likes a slow blog and if your blog loads too slowly, chances are the reader would lose interest and move on. For WordPress.com bloggers this might be less of an issue, but for self-hosted .org sites, your loading speed counts. A fast blog is achieved by using fast servers. You can test your website with the WP Engine WordPress Speed Test. and analyze why your site loads slowly.
I hope that you find this article useful and would certainly love to hear from you about your blogging experience.
Here are other quick tips for your blog. Do something nice today, we would appreciate if you share this post. Thank you 🙂