Podcasts – The Power of The Spoken Word

Podcast, Spoken Word, Social Interaction Medium, Digital broadcasting, Talkshow, Words, Grow Audience, Promote Business, Gain Loyal Customers, Make Money Podcast, Advertising, Information, Communication

Talking About Podcast

Podcasting is the next hot thing. Now and again a new medium catches on and you are left wondering what all the hype and buzz is about. I remember when I first heard the term ‘podcast,’ I was still trying to grasp the slippery ropes of blogging and I felt inundated with all the new geeky jargon out there, however, as I delved into knowing why this is becoming a popular media my interest latched on the idea of having free original content to listen to, that anyone who has something to say could create an engaging podcast, publish it to the world and find an audience.

Let’s take it from the top. In a layman’s terms, a podcast is a form of audio digital broadcasting made available on the internet that usually comes in episodes and could be downloaded from the website to media player (MP3, iPod) or computer.

The word podcast is derived from broadcast and iPod and you have to subscribe to podcasts the same way that you subscribe to a blog, but the difference is that you only receive podcasts that you’ve subscribed to, which you can’t say for all those spam emails.

What sparks my interest most, is the fact that this is another medium that offers one a powerful tool to share their creativity, their voice, and thoughts without the discomfort that some people feel when they are creating a video and having to worry about perfect lighting, blah, blah, etc.

The cost to start podcasting is not prohibitive and it’s free from corporate radio broadcasting regulations, hence there are thousands of podcasts on diverse topics created by everyday people like you and me.

Like I said in an earlier post, part of treating your blog like a business is to consistently search out practical ways to promote your business, to grow your audience and to make money from your creativity. Opportunities mustn’t be passed up over the mere fact that one doesn’t know or understand a new process.

Taking a little time to understand and doing some research always yields great dividends. I am the first to confess that I fall into the group of people who are tech-challenged, but one of the things that I’ve realized is that once I start trying to figure it out, I hold on with tenacity and I get it done, slowly but surely.

With my growing interest in podcasting, it’s something that I am willing to dive into – even though I must confess that I’m a bit nervous about it, there are several reasons that would make it worthwhile in the long run.

Reasons to Create Your Own Podcast

  • I love speaking and engaging with people and for those who are like me, the thought of having your own talk show or series, where you could share your thoughts, opinions, promote your brand and grow your business by interacting with others is a no-brainer. I genuinely believe that it would be fun, an interesting and rewarding journey.
  • There’s no need to acquire expensive gear to start. Podcasting is an inexpensive and convenient way of reaching your audience. One can easily start with the simple gear that they probably have already; a computer, a microphone (most computers come with a built-in microphone) and a broadband internet connection. Besides, you could upgrade your gear as you go on and find out that you enjoy podcasting.
  • Growing your audience. By creating the right kind of content you could gain easy listeners and subscribers quickly. Your potential audience is huge. Think of how far and wide the tentacles of the internet stretches, that’s how much room for growth that you could get. Podcast markets to a focused audience who have chosen to listen to you so you’ve got to keep the message effective and engaging for your subscribers.
  • You are in absolute control of the content that you want to share, the length of your talk show and how often you create your podcast – maybe weekly, bi-weekly, monthly etc. Your podcast could be done in the comfort of your own four walls. All you need is your imagination. You are not limited by any bureaucratic red tapes, but you must not plagiarize or use other people’s work without obtaining their permission.
  • It creates a personal touch of humanness. Your voice would connect with your audience far easier than your written words. The connection created from listening to the speaker paints a better picture of his/her personality. Your audience gets to know more of you and like any good relationship, you will gain a dedicated customer base.
  • Gaining recognition in your niche. Let your passion drive your vision. This is a clear-cut opportunity to share those aspects of your hobby or your business that others would relate to. Is it part of your vision to gain credibility as an informed personality in your chosen field? Podcasting is an amazing technology that would only take you higher.
  • Making money from podcasting. Valuable information is priceless and people pay to get such information. If the information that you offer improves the life of your listener/s in some way or makes his productivity better, based on your information, they would value your opinion and would be far more willing to buy recommended services or products that you market as an affiliate. On the other hand, if your podcasts become popular, you could find advertisers and sponsors who are ready to foot your bills to reach a target audience.

In Summary

There’s power in the spoken word and your word could reach a greater audience and add value to their lives through podcasting. It’s a simple, cost-effective way to gain a focused and loyal audience, to grow your brand and credibility and to earn some income. When nothing attempted, ultimately, nothing would be achieved. Make your voice count with your words.

Now wish me luck, as I venture into the land of talking. Let’s meet again soon when I share my first attempt at podcasting and how to set it up.

I would love to hear from you. Do you have a podcast? What are your thoughts, tips, and recommendations?

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11 Reasons and Benefits of Blogging.


Blogging is immensely satisfying and you don’t need not be a professional writer to start a blog. There are various niche types of blog out there and the process of blogging offers valuable benefits that range from business values to professional as well as personal benefits.

Blogging is something that I would recommend any day to someone and below are some of the reasons why I think you should start blogging

  • Blogging inculcates discipline.

Depending on your frequency of publishing blog posts, maybe once, twice a week or daily, it requires discipline and patience which are important skills to settle down to write consistently. This helps you to appreciate your time and to learn that some of the best things we receive in life most times arrive as delayed gratification and the art of writing cum blogging falls into such category.

  • Blogging teaches you introspection.

Starting a blog causes you to look inwards consistently. It helps the person to crystallise the things that are important and even rethinking their lifestyle, their approach to work and what they want to do with their lives.

  • Blogging attracts an audience.

There are billions of people who use the internet these days and blogging is a method of reaching out and attracting an audience who would find value from your blog.

  • Blogging gives you a voice.

Each of us has a story and something to say even if we consider our oratory and writing skills as mediocre, our blog gives us a platform that’s free from censoring to empty our thoughts and possibly find other like-minded audience.

  • Blogging helps you to build authority.

Blogs are becoming the new call cards for any serious professional out there. Your blog posts that add value to for your readers enhances your profile and even projects your reputation as an authority in that area.

  • Blogging opens up doors of engaging and interacting with others.

Part of the beauty of blogging is that you get to interact with a lot of people who you may not have been opportune to know and chances are that your blog could turn such traffic into customers who would be more receptive towards you if they read and received worthwhile value from your blog posts. Some even get to become friends over time.

  • It helps you to organize your thoughts.

The process of blogging forces you to learn those things that you didn’t know, how to articulate the things that you do know and make them more presentable. The act of articulating these things leads you to research, internalize and become more familiar with your topic of interest.

  • Acquisition of knowledge and honing your creative skills.

Consistent blogging about your topics of interest encourages you to keep abreast with developments in your direction of interest as well as helping you hone the latent skills that you already have. The cliché practice makes perfect is true enough and the better you get at what you do, the more you stand out from the crowd.

  • It offers a platform to tell your story.

You don’t have to wait for a publisher, journalist or any publication before you can tell your story. You are your own media house and it’s up to you to decide how you want the story written and when. The journey of blogging and telling your story might even open doors to getting noticed and clinching a publishing deal if that’s your interest.

  • Brings you certain validation and ability.

Your blog serves as a form of resume that could be viewed to see your style of writing and blogging about a topic that you are passionate or well versed in, can show your reading network, future employer, a publisher how knowledgeable and skilled in your craft.

  • Generating residual income.

If your blog receives a lot of traffic, this could be an opportunity to monetize your blog as an extra stream of income which will be tremendously beneficial for the blogger. It could serve as payment for the time put into blogging as well as to support your blog.

We are living in interesting times where a lot gets done online these days and you can benefit from the virtual trend through blogging.

So, what’s your thought? To blog or not to blog?