What’s Your Reaction To Losing Subscribers?
Are you one of those who spends days in angst wondering why a subscriber unsubscribed or do you shrug, smile and move on?
One of the common challenges that bloggers face is losing subscribers. Naturally, our goal is to gain subscribers, to keep them, and not to lose them and when we do lose subscribers we may feel inclined to know why.
I remember my earlier days of blogging when it seemed as though my eyes were permanently glued to the subscription stats and watching it go up and down was not the better part of how I spent my days. I learned that my focus is better spent on developing my blogging skills, networking to the best of my ability and worrying less about every Harry and Jane that left the scene.
I will categorically tell you that you shouldn’t over think subscribers choosing to stop receiving your updates or following you because worrying over it is not worth the sweat. Instead, concentrate on gaining new readers/subscribers who would stick with your random blather.
Reasons Why You Shouldn’t Worry
- Note that each time you send out an email update, you would likely have some people who choose to unsubscribe. This an unavoidable part of the process. Even the most fantastic bloggers out there experience drops in their subscription.
- Remember that people choose to sign up for any number of reasons and as time goes on, as their interests change so does their subscription.
- There’s also the high possibility that those unsubscribers are passersby who are truly not your ideal audience and they are likely not going to develop better interactions with you.
- Unsubscribers serve to help you understand your audience better if you choose to explore the reasons why they quit your platform.
- Just for the fact that someone chose to unsubscribe does not mean that you will have no future interaction with them or that they are not visiting your site now and again.
- They may follow you on other social media platforms because that particular medium works better for them and who knows as time goes on they may end up subscribing to your updates once again.
In the online world, subscription is not a fixed term – as a matter of humour, it’s not a marriage or divorce and some couples have been known to separate, divorce and passionately come back together 😉
So, when a subscriber leaves in search of blogs more suited to their interest, focus on writing for the readers who wish to stay connected on your blog because these are the ones that help to drive the growth of your blog.
This is my opinion about subscribers and opting out, what’s yours? Share your thoughts and experiences in the comments.
Next time, we’ll talk about the approaches that you could start to regain subscribers. For more blog tips, check here.